The Business of Storytelling is Dying

Young people are watching 50% less TV than previous generations, broadcast is hitting all-time lows and box office revenues are steadily in decline.

Taking the place of these legacy media giants are millions of individuals on social media who are rapidly responding to current culture.

The storytellers of our generation are bypassing the archaic bureaucracy of the current system in favor of one that lets them succeed purely on the merit of their creation.

We’re a bunch of scrappy people building an engine to deliver this new era of storytelling, and are backed by those who see the same future.

If you’re changing the way stories are discovered and told, let’s talk.

Early Media Team

CONTACT:
hello@early.media

Our Principles

  • 1. The fulfillment of art is in its impact. The creators of art, therefore, must keep an eye on the hearts and minds of its audience. The joy, sadness, heartbreak, inspiration, and understanding our stories evoke in people is the purpose of our creation and the source of its meaning.
  • 2. We minimize the distance between creator and consumer. The most intimate and original way to tell stories is by limiting the disconnect between production and consumption. People still long to sit around a fire – nothing between them and the storyteller – and listen.
  • 3. Social media algorithms reflect consumer demand. Short form video platforms have fine-tuned video recommendation algorithms that represent genuine consumer demand. Our stories must seek out, understand, and respond to this demand.
  • 4. Powerful hooks are just the beginning. We understand what it takes to compete for attention in an oversaturated feed. But once the audience is in the door, our only goal is telling a meaningful, impactful story.
  • 5. Vertical is personal. 16:9 landscape arose in the 1930s to showcase Western vistas and horizontal motion. Today, 9:16 phone screens, mirroring human proportions, create the most intimate, immersive connection with the viewer.
  • 6. We live to take risks. Hollywood has abandoned small and mid-budget productions in favor of massive, low-risk bets designed for predictable returns. We’re here to invest in the stories that are left behind.